Brand Guidelines

Shared visual language that keeps Dlopo clear, recognizable, and consistent.

Naming

Use the Dlopo name consistently wherever it appears.

Always write “Dlopo” as one word with a capital D. The lowercase “dlopo” is reserved for the official wordmark.

Use “Dlopo” for both the company and product: “book with Dlopo” or “a Dlopo booking link.” Avoid “Dlopo app,” “DLOPO,” and altered spellings.

The logo pairs our symbol with the Dlopo wordmark. Use it wherever the full brand should appear.

dlopo

Use the wordmark on its own when the symbol is not needed. Always use the supplied file without changing its color.

Use the symbol on its own when space is limited, such as for app icons, social profiles, and logo grids.

Use Indigo for emphasis and the neutral colors for backgrounds, surfaces, and borders.

#FAFAFA

RGB 250, 250, 250

#F5F5F5

RGB 245, 245, 245

#E7E5E4

RGB 231, 229, 228

#4F46E5

RGB 79, 70, 229